April 2013
2 posts
8 tags
The Pandora of Taste & Food
(source)
This past week, we finally concluded UT Social Media week. The work we put into it could be dished out in several blogs and is a whole different story, so I’ll stick to describing a very interesting thing I learned about. Andrew Foust from McCormick & Company was one of the featured speakers and spoke about a new tool developed by McCormick named FlavorPrint....
7 tags
Selling Aspiration
I’ve recently started reading the book “The Tanning of America” by Steve Stoute. I’d heard great things about it, and seeing that it’s about advertising and hip hop, I knew it’d be right up my alley.
I’m not done with the book yet, but am already loving what I’m reading, it’s in line with a lot of my beliefs. The main emphasis of the book...
March 2013
2 posts
5 tags
If you want to make something because you think it...
Make a mock up facebook layout for fun? Get job offers.
A while ago I read an article on BI (anyone who’s read my past blogs can tell I frequent the site a lot) that showed pictures of a mock up new facebook lay out. It was made by an Australian designer named Fred Nerby, he did it for fun.
Tonight, as I was scrolling through BI I noticed that they’d done a follow up piece, talking about how...
8 tags
Make that money- this instagram account and a lot...
source
One way studying advertising has changed me is that now whenever I see a new trend, technology, or art even, I try to think of how a company could make money off of it. It’s fun because it forces me to really study whatever I’m checking out, which helps me appreciate it more. There’s a lot of cool stuff out there.
My social media class has caused me to really look into instagram, and...
February 2013
2 posts
9 tags
Cliché Of The Week In Real World Application:...
It’s all good! (image source)
As everyone knows by now, Burger King was hacked by Anonymous several days ago in what for sure turned out to be a very bad day for the social media team at BK’s headquarters. The hacked account was switched to resemble McDonalds and tweeted out several harmful messages out to Burger King’s followers.
The account was promptly shut down, but not before Burger...
5 tags
Disagreeing with the Oscars buzz, and everybody-...
Argo was not my cup of tea. Judge me if you want, but I just didn’t like it. With the Oscars on TV tonight, and having been on social media non-stop for the past 2 weeks, one of the main things that stood out to me is the mention of Argo.
I went to see Argo; I was genuinely excited to watch it when it came out. The trailer was great, it made you think it was going to be a crazy movie about...
January 2013
3 posts
14 tags
An Outsider's Perspective: 3 Characteristics That...
This past week, I was lucky enough to spend the week in NYC exploring different advertising and media agencies. It was thanks to the University of Tennessee’s annual Ad Club trip, which has for the past 20 years, allowed Tennessee’s students to visit the big apple and network with UT alumni in the ad industry while visiting different agencies and companies. This year we visited BBDO, Mindshare,...
6 tags
Want to read a sentence worth 1 million dollars?
via Search Engine Land
Earlier today I came across an article on Business Insider showcasing the news that Google had recently won a contest set by USA Today. The contest, announced this past October, asked marketers, advertisers and agencies to submit their most creative print ad to be judged by a panel; with the winner getting the prize of 1 million dollars worth of ad space. Google’s...
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