This past week, we finally concluded UT Social Media week. The work we put into it could be dished out in several blogs and is a whole different story, so I’ll stick to describing a very interesting thing I learned about. Andrew Foust from McCormick & Company was one of the featured speakers and spoke about a new tool developed by McCormick named FlavorPrint. FlavorPrint, in Andrew’s own words, is the “Pandora of Taste & Food”.
Andrew walked us through the process of taking a huge amount of data (purchasing patterns of McCormick spices) and using it to develop a program capable of recommending food and recipes to people based on what they claim to like eating.
Put simply, one visits the site and takes a series of short, simple quizzes (as in, do you like this food or not simple) and a profile is developed for you, a “FlavorPrint”. This profile indicates what kind of food you prefer and then offers suggestions on other food you’d probably like.
I’m not a big fan of rosemary (source)
The site is still relatively new (it’s in beta), and has to be flushed out better, but the possibilities are amazing.
Like I’ve said in other posts, I love to see new things and wonder how they’d make money, FlavorPrint can blow up, if promoted correctly.
People now a days eat with a fork in one hand and a smart phone in the other (sweet quote from Andrew) so the marriage of food-loving and technology is not really all that new. But no one seems to have taken advantage of it- besides people who love instagramming every meal they have.
FlavorPrint can be used to discover new foods, but more so, discover people who love the same food as you. It can be used to connect.
It even asks you what you like to cook with, I’m a master of the grill (source)
SO MUCH OF WHAT WE DO REVOLVES AROUND FOOD. Dates, trips, group hang-outs, events, everything. It’s a pain in the ass to host a party and make food you think everyone will like. You have to end up sticking with something bland and universal everyone’s had before.
-But say you require all your friends to fill out a FlavorPrint profile before your party, wedding, etc. Now you can make the perfect dinner and finger food that you know will be a hit with everyone who shows up.
-Say you add your FlavorPrint profile to your social media or a dating website- now you’ll find people who are compatible with your taste and cooking style. “Hey, you like cheesy, garlicly, tomatoey spicy stuff too? Let me show you a great restaurant or cook something for you” is a nice way to break the ice for a first date.
-Say you’re traveling to a new country, and want to know what local foods will test your palate, but will still be enjoyable. If restaurants provided a FlavorPrint of their Menu, it would help you choose the right meal that’s compatible with what you already like. And if you’re feeling adventurous, you can even try foreign food that’s the complete opposite of your FlavorPrint, who knows, you might fall in love with an unknown flavor (then you can go back and add it to your FlavorPrint).
- What about push notifications when you walk by a restaurant that’s compatible with your FlavorPrint offering you a meal discount?
I could keep rambling for a while, but I’m getting hungry.